Corporate Protocol and Ceremonial

In today's Spain, protocol and business have become closely intertwined concepts. The term "ceremonial," however, is a more recent addition to the public presence of a myriad of organizations that, until the arrival of democracy, did not have public visibility. The assumption of new and necessary protagonism has led to their positioning in the collective consciousness of the new Spanish state.

This book aims to analyze and systematize the ceremonial and protocol-related behaviors of companies, foundations, associations, political parties, trade unions, business organizations, NGOs, professional or religious bodies that are not part of the State, but organize events with authorities, sponsor government activities, or are invited to official events. It covers topics ranging from the identification of the ceremonial system in which they operate to the guidelines for strategic event management and the techniques to be applied in the arrangement of tables or flags.

The protocol and ceremonial aspects have become increasingly relevant for a wide range of organizations, beyond the traditional scope of official institutions. The democratization of Spain has brought about a diversification of public actors, each with their own needs for visibility, positioning, and interaction with authorities and society.

This book provides a comprehensive examination of the protocol and ceremonial practices adopted by these non-state entities. It delves into the underlying reasons for their engagement in such practices, their strategic objectives, and the specific techniques employed to ensure the effective management of events and the projection of a desired image.

By addressing this expanding field, the book aims to enhance the understanding of the evolving role of protocol and ceremonial in the contemporary Spanish landscape, where organizations outside the traditional governmental sphere are increasingly asserting their presence and influence. This knowledge can contribute to the effective navigation of the complex web of protocol and ceremonial requirements, ultimately strengthening the public engagement and positioning of these diverse entities.

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